FOUNDER, DIRECTOR
NOVEMBER 2023 - PRESENT

Alethea brings a refined aesthetic sensibility and a wealth of experience to code.d. She is a Certified Color Curator by COCORY Color Inc. and has a professional background in digital marketing and content creation. Formerly signed as on-camera talent under a creative agency, Alethea deeply understands how color and style influence personal branding and self-expression.

Additionally, Alethea’s experience in sales roles and her involvement in the events industry have given her a unique perspective on translating image and style into real-world contexts. She believes that it is crucial to understand how to teach effectively—ensuring that consultants, students, followers, and clients receive clear, valuable insights beyond just presentation. She has personally visited over 15 image consultancy companies in Korea, gaining valuable insights into best practices and innovative approaches to color and style. Her holistic approach empowers clients to discover how color and styling can help them communicate their unique presence and authenticity.

LEAD IMAGE CONSULTANT
APRIL 2024 - Current

Yee Ling combines a strong academic and professional foundation in Psychology with a nuanced understanding of human-centered design and styling. Her empathetic approach and keen insight into individual needs enable her to create tailored image solutions that resonate deeply with clients. She has played a pivotal role in major projects such as the SGAG/Hepmil Creators’ Bonding Day and the Muji x code.d collaboration, consistently demonstrating exceptional professionalism and adaptability in working with a diverse range of personalities and client needs.

Most recently, Yee Ling participated in code.d’s Business Upskilling Trip to Korea (March 2025), where she deepened her expertise in cross-cultural styling, advanced makeup techniques, and color theory. Her commitment to continuous learning and growth allows her to bring fresh, informed perspectives to every consultation. Yee Ling’s client-centric approach empowers individuals to express their authentic selves confidently through style and color.

JUNIOR IMAGE CONSULTANT
OCTOBER 2024 - PRESENT

With an academic background in Filmmaking and Design for Communication & Experiences, Jia Wen brings a fresh and creative perspective to image consulting. She holds a certification in image consulting from the code.d Certification Course (October 2024). Before stepping into her role as a Junior Image Consultant, Jia Wen contributed as a Marketing Intern & Assistant at code.d (November 2024 – May 2025). Her experience includes supporting major events such as the Mise En Scène Hello Bubble Launch and International Women’s Day 2025 Corporate Events. Jia Wen also participated in code.d’s Business Upskilling Trip (March 2025), where she expanded her understanding of global image trends.

A passionate enthusiast of Korean culture and K-beauty, Jia Wen integrates her love for these influences into her work, bringing a unique flair to color analysis and styling. Fluent in Korean, she is able to connect deeply with Korean color consultancy methodologies, enriching the client experience at code.d.