We’re not your typical image consultants — and we never want to be. We are rebels: challenging norms and rewriting standards. At code.d, we see image consultancy as a form of art — not a set of rules. Our mission is simple: to help individuals discover the choices that harmonize with their natural features, personality, and style preferences.
With a diverse mix of cultures, skin tones, personalities, and styles, code.d’s vision is to create a space where diversity is celebrated, and where every person can confidently embrace their individuality — feeling empowered in their own skin and shape.
My venture into image consultancy began as a personal revelation from colour analysis that refined my choices, bringing out the best from my natural features.
We all aspire to look and feel our best. It’s a two-way street. Feeling confident and empowered in one’s appearance starts with understanding and embracing one’s unique color palette or body.
Whether you're seeking a wardrobe refresh, makeup guidance, or simply want to feel more self-assured in your choices, we are committed to providing a warm, insightful, and personalized experience.
- Alethea
Why code.d?
Personalized Recommendations
Whether it's makeup products or clothing, our recommendations take into account your individual skin tone, type, style preferences, and specific needs. We ensure you're equipped not just with a list of suggestions, but also with the knowledge to make the right choices while shopping.
Transparent Pricing
Upfront and straightforward pricing model that reflects the founder's commitment to offering value equivalent to what they would personally expect to receive.
Inclusivity
We warmly welcome everyone, including men and individuals with deeper skin tones, reflected in our inviting brand colours.
Track Record of >3000 individuals analysed
Benefit from code.d's extensive experience, having analysed over 3000 individuals across image consulting, color analysis, and makeup, ensuring a proven track record of delivering high-quality image services.
Well-Trained Consultants
Every code.d consultant undergoes thorough, rigorous training and must meet our internal standards of excellence before serving any client—whether in-studio or at corporate events. This ensures consistency, professionalism, and high-quality experiences.
Digital Library Resource Hub
Access a comprehensive resource hub designed to empower customers in understanding and effectively applying their colour analysis results, going beyond mere knowledge to practical application.
Customer-Centric Approach:
At code.d, customer satisfaction is our priority, with attentive service, detailed consultations, and ongoing support.
Content Creation and Filming:
Capture your growth journey with us—film and document your session in our studio, with tripods and phone stands ready for your convenience.
Cosy Studio Ambience
Experience your unique experience in a comfortable setting, ensuring every aspect of your visit contributes to a truly memorable experience.
Accessible Location
Conveniently located in the heart of Singapore at Clarke Quay, our studio is just a short walk from the nearest MRT station. Situated amidst the vibrant nightlife and tourist hub, we cater to everyone—from corporate professionals to travelers exploring the city
“Code” encapsulates a methodical exploration of personal aesthetics—decoding the style, colors, and makeup that align with one’s unique natural features and express your individuality.
COCORY Personal Color System
KS Color System, PCCS Color System
Cube Colorimetric Device
At code.d, our personal color analysis is based on a systematic, research-driven approach using data from tens of thousands of skin tones. We customize our system by integrating Korea’s KS Color System and PCCS Color System with insights from Western Color Systems and diverse beauty standards. Enhanced by the Cube Colorimetric Device, we ensure precise diagnosis of skin tones for accurate color recommendations. Additionally, our expertise spans makeup terminologies, deeper skin tones, and male fashion, enabling us to provide tailored recommendations for a diverse range of individuals.