Our mission is simple; to help individuals discover the colors and silhouette that harmonize with their natural features, personality, and style preferences.
With Singapore’s diverse mix of cultures and people with unique skin tones, personalities and style preferences, code.d’s vision is to create a place where diversity is celebrated and where each person can confidently embrace their individuality and feel more confident in their own skin and shape.
My venture into image consultancy began as a personal revelation from colour analysis that refined my choices, bringing out the best from my natural features.
We all aspire to look and feel our best. It’s a two-way street. Feeling confident and empowered in one’s appearance starts with understanding and embracing one’s unique color palette or body.
Whether you're seeking a wardrobe refresh, makeup guidance, or simply want to feel more self-assured in your choices, we are committed to providing a warm, insightful, and personalized experience.
- Alethea
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Alethea (Winter)
FOUNDER, DIRECTOR
NOVEMBER 2023 - PRESENTAlethea brings a refined aesthetic sensibility and a wealth of experience to code.d. She is a Certified Color Curator by COCORY Color Inc. and has a professional background in digital marketing and content creation. Formerly signed as on-camera talent under a creative agency, Alethea deeply understands how color and style influence personal branding and self-expression.
Additionally, Alethea’s experience in sales roles and her involvement in the events industry have given her a unique perspective on translating image and style into real-world contexts. She believes that it is crucial to understand how to teach effectively—ensuring that consultants, students, followers, and clients receive clear, valuable insights beyond just presentation. She has personally visited over 15 image consultancy companies in Korea, gaining valuable insights into best practices and innovative approaches to color and style. Her holistic approach empowers clients to discover how color and styling can help them communicate their unique presence and authenticity.
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Yeeling (Autumn)
LEAD IMAGE CONSULTANT
APRIL 2024 - CurrentYeeling combines a strong academic and professional foundation in Psychology with a nuanced understanding of human-centered design and styling. Her empathetic approach and keen insight into individual needs enable her to create tailored image solutions that resonate deeply with clients. She has played a pivotal role in major projects such as SGAG/Hepmil Creators’ Bonding Day and the Muji x code.d collaboration, consistently demonstrating exceptional professionalism and adaptability in working with a diverse range of personalities and client needs.
Most recently, Yeeling participated in code.d’s Business Upskilling Trip to Korea (March 2025), where she deepened her expertise in cross-cultural styling, advanced makeup techniques, and color theory. Her commitment to continuous learning and growth allows her to bring fresh, informed perspectives to every consultation. Yeeling’s client-centric approach empowers individuals to express their authentic selves confidently through style and color.
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Jia Wen (Autumn)
JUNIOR IMAGE CONSULTANT
OCTOBER 2024 - PRESENTWith an academic background in Filmmaking and Design for Communication & Experiences, Jia Wen brings a fresh and creative perspective to image consulting. She holds a certification in image consulting from the code.d Certification Course (October 2024). Before stepping into her role as a Junior Image Consultant, Jia Wen contributed as a Marketing Intern & Assistant at code.d (November 2024 – May 2025). Her experience includes supporting major events such as the Mise En Scène Hello Bubble Launch and International Women’s Day 2025 Corporate Events. Jia Wen also participated in code.d’s Business Upskilling Trip (March 2025), where she expanded her understanding of global image trends.
A passionate enthusiast of Korean culture and K-beauty, Jia Wen integrates her love for these influences into her work, bringing a unique flair to color analysis and styling. Fluent in Korean, she is able to connect deeply with Korean color consultancy methodologies, enriching the client experience at code.d.
“Code” encapsulates a methodical exploration of personal aesthetics—decoding the style, colors, and makeup that align with one’s unique natural features and express your individuality.
COCORY Personal Color System
KS Color System, PCCS Color System
Cube Colorimetric Device
At code.d, our personal color analysis is based on a systematic, research-driven approach using data from tens of thousands of skin tones. We customize our system by integrating Korea’s KS Color System and PCCS Color System with insights from Western Color Systems and diverse beauty standards. Enhanced by the Cube Colorimetric Device, we ensure precise diagnosis of skin tones for accurate color recommendations. Additionally, our expertise spans makeup terminologies, deeper skin tones, and male fashion, enabling us to provide tailored recommendations for a diverse range of individuals.
Why code.d?
Personalized Recommendations
Receive personalized recommendations that extend beyond your colour analysis results alone. Whether it's makeup products or clothing, our recommendations take into account your individual skin tone, type, style preferences, and specific needs. We ensure you're equipped not just with a list of suggestions, but also with the knowledge to identify the right colours while shopping.
Transparent Pricing
Upfront and straightforward pricing model that reflects the founder's commitment to offering value equivalent to what they would personally expect to receive.
Inclusivity
We warmly welcome everyone, including men and individuals with deeper skin tones, reflected in our inviting brand colours.
Track Record of >3000 individuals analysed
Benefit from code.d's extensive experience, having analysed over 3000 individuals, ensuring a proven track record of delivering high-quality image consulting / colour analysis services.
Trusted Expertise: Tailored Solutions for Your Professional Image and Event Success
With a strong reputation for reliability, expertise, and exceptional customer service, we provide polished and professional interactions as we understand your corporate needs.
Digital Library Resource Hub
Access a comprehensive resource hub designed to empower customers in understanding and effectively applying their colour analysis results, going beyond mere knowledge to practical application.
Customer-Centric Approach:
At code.d, customer satisfaction is our priority, with attentive service, detailed consultations, and ongoing support.
Content Creation and Filming:
Capture your growth journey with us—film and document your session in our studio, with tripods and phone stands ready for your convenience.
Cosy Studio Ambience
Experience your unique experience in a comfortable setting, ensuring every aspect of your visit contributes to a truly memorable experience.
Accessible Location
Conveniently located in the heart of Singapore at Clarke Quay, our studio is just a short walk from the nearest MRT station. Situated amidst the vibrant nightlife and tourist hub, we cater to everyone—from corporate professionals to travelers exploring the city
Well-Trained Consultants
Every code.d consultant undergoes thorough, rigorous training and must meet our internal standards of excellence before serving any client—whether in-studio or at corporate events. This ensures consistency, professionalism, and high-quality experiences.