WHY CODE.D EXISTS
Image consultancy, reconsidered.
We’re not interested in prescribing a fixed identity based on one season, body type or beauty standard. At code.d, we see image consultancy as a form of art — not a set of rules. To us, it is a process of observation, understanding and interpretation.
We analyse the individual elements that shape how you look and feel, from colour and facial features to body structure, lifestyle and personal preferences, before bringing them together into recommendations that feel coherent, useful and distinctly yours.
In a world of different cultures, skin tones, personalities and styles, code.d believes image consultancy should make room for individuality, not reduce it to a template.
THE FOUNDER
After training with COCORY Color Inc. in Korea, Alethea founded code.d in Singapore in 2023. Drawing on Korean colour methodology, structural analysis and her longstanding instinct for aesthetics, she developed code.d as a more individual and locally relevant approach to personal image.
Her venture into image consultancy began as a personal revelation from colour analysis that refined her choices, bringing out the best from her natural features.
Today, code.d works with clients across different complexions, cultures, ages, lifestyles and relationships with personal style, especially those who have previously struggled to see themselves reflected in conventional beauty or styling systems.
Why code.d?
Individual, not predetermined.
Recommendations are developed through observation and comparison, not automatically prescribed by a single season, body type or category. We consider your features, preferences, lifestyle and specific needs before translating the analysis into practical choices.
Inclusivity
Our consultations are designed for diverse complexions, features, cultural references, lifestyles and personal expressions. Inclusivity is reflected in our methodology, tools and recommendations—not merely our imagery.
Well-Trained Consultants
Every code.d consultant completes structured technical and client-experience training and must meet our internal standards before independently serving clients in-studio or at corporate events.
Continued Guidance
Clients receive access to code.d Curated, our digital library of beauty, hair and style recommendations designed to make their results easier to apply in everyday life.
Experience Across More Than 6,000 Individuals
Our team has analysed more than 6,000 individuals across personal colour, makeup and image consulting, building extensive experience across diverse complexions, features and personal styles.